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Erik Valdman – The Art of BIM

Good Karma Ad – Super Nanny – Control Toys – Brazil

Good Karma Ad - Super Nanny -Control Toys - Brazil

Super Nanny is a TV show that helps desperate parents to deal with badly behaved children. They had to promote its new season to parents. So they created a fictitious line of toys that featured absurd ways to discipline children and put them in a place where we were sure to find our target – toy stores. By taking a closer look at the boxes, they’d find the message “There are better ways to discipline your child. Watch Super Nanny.”

Advertising Agency: Publicis, São Paulo, Brazil
Creative Directors: Hugo Rodrigues; Kevin Zung
Art Director: Antonio Correa
Copywriters: Guilherme Nesti, Luis Felipe Figueiredo
Agency Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Production Company: Farol Filmes
Sound Studio: Voicez

Do you think we need Control Toys in your neighborhood toy store?
How does this “Control Toys” ad make you feel?

would love to here your feedback

Also See Video Here

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