“The Power Of A Coin” — a billboard that has been redesigned to be an interactive donation box. When 2 euros are donated directly on the billboard, the various MISEREOR aid projects visually come to life. A built-in camera takes a photo of the donor, which he can post on Facebook and then share information about the promotion. This enabled MISEREOR to start up a dialogue with people online too.
An Incredible Incorporation Of Physical and Social Space To Deliver An Important Message and To Make A Difference… I wish someone can create and place this kind of ads in the Malls of Toronto ! Would you like to see more ads like that? In your City?
